NCOABenefits

• Reduces undeliverable mail by providing the most current address information for matches made to the NCOA file.
• Prevents re-mailings after address corrections are received because the address correction is applied prior to the mailing.
• Reduces mailer costs by reducing the number of undeliverable mail pieces by using the most current address information
• Provides the opportunity for faster product/service marketing through accurate mail delivery.

NCOA Standardization Process

Input address information must first be standardized to conform to USPS requirements, including the ZIP + 4 code. An attempt is made to match each name and address against the NCOA product. Address change information is derived from the PS Form 3575, Change-of-Address Order, filed by relocating postal customers. If a match is made with the name and old address information in the NCOA Link file, then the NCOA licensee is permitted to provide the current move information (new address or undeliverable status) to update the mailing list.

NCOA helps reduce undeliverable-as-addressed (UAA) mail by correcting input addresses prior to mailing. Since 1986, Move Update predecessors such as ACSTM Service, National Change of Address (NCOA) and the FASTforwardsystem have saved mailers millions of dollars that otherwise would have been wasted in materials and postage.

In addition to change-of-address information, NCOALink also utilizes Return Codes to provide an explanation of match and non-match status. Return Codes which indicate that a match was obtained are accompanied by a new address or undeliverable status. Return Codes which indicate a match was not obtained provide the reason a match could not be made to the NCOALink file. The analysis of Return Codes can help the mailer determine the deliverability of specific address records.

For a conversation regarding your best use of Goldleaf Data please call 888.936.3282 or complete our contact us form and a Data Consultant will be glad to assist you.