January 2011 Newsletter

Suwanee, Georgia – January 17, 2011

Happy New Year!

During 2010, marketers exploded into the vein of social network marketing; creating Facebook profiles, podcasts, and "Tweeting" about every subject possible. This move to the social web made some marketers question if conventional direct mail marketing was departing. With many noteworthy advantages over the social web, such as easy tracking and measurability and pinpoint precise targeting, direct mail marketing is expected to remain strong through 2011 and beyond.

One of the changes that will aid in favorable ROI for direct marketers is the advent of Intelligent Barcode (IMB). IMB will be required by the USPS in May of 2011. The IMB give direct marketers mail tracking capabilities and many marketers will take advantage of this for timely follow up campaigns and advanced effective multi-touch campaigns. IMBs will allow marketers to know when their direct mail pieces are delivered with good accuracy, enabling them to follow up at a precise time. Click here for more information on IMB.

As postage costs continue to strain marketer's direct mail budgets, they will be more imaginative with the formats they use and more discriminating as to whom they mail to. Trends in direct mail marketing show the increasing use of more strenuous targeting options in 2011. Over the past few years mailing list compliers have begun to add highly targeted ranges such as purchase information, interests, and lifestyle information to their databases.

Direct mail marketing is predicted to remain the most responsive and successful way to market your business through 2011. Direct mail marketing campaigns should be harmonized with other cross conduit efforts such as social networking or email marketing for the best ROI for your business. For example, if your business is holding a postcard campaign, also integrate in a social network campaign. This will allow your customers to easily contact you, buy from you, and become an advocate of your brand.

Goldleaf Data is well positioned to help you with your 2011 marketing efforts no matter your need. Contact us today to discover our new capabilities and superior customer support!

Warmest Regards,

Jason E. Butler
President

Catering to your business needs...

Goldleaf Data can provide you with any type of data that your business needs. Selects such as new movers, pre-natal, post- natal, presence of children, birth month, birth year, household income, home value, shopping trends, interests, home improvement, and many selects.

Direct mail continues to be the preferred marketing form and we can help you reach your desired clients with the faster data. The ability to know when your mail piece reaches its target will greatly enable your company with brand recognition. Goldleaf Data can get you right to your prospect and the new IMB will allow you to pinpoint when that piece has been delivered.

Goldleaf Data strives to provide fast and friendly service, and guarantees solid data. Are mission is to help your business grow to its greatest potential in 2011.

For more information regarding Consumer Data Lists please call 888.936.3282 or complete our Contact Us Form and a Business Development professional will be glad to assist you.