Your customer database is the foundation of your direct marketing business. That is why it's important to keep your information as up-to-date and accurate as possible. DMcleanse is a powerful solution that will optimize your marketing data by updating your address files and detecting name changes so that you can reactivate old customers and be sure your campaigns reach their target.
NCOALink ™
Over 44 million Americans move every year. How many took the time to let you know? Probably very few, if any. What happens to the accuracy of your database? NCOALink ™ can keep your database up-to-date by not only identifying who has moved, but providing the new address.
PCOA
PCOA (Proprietary Change of Address) can be used in conjunction with NCOALink ™ to discover even more change of addresses that can be used to update your mailing list.
Unlike the NCOALink ™ file which is maintained and controlled by the United States Post Office®, the PCOA file is a compiled file that is created from multiple, private companies and sources. Approximately 26 sources are used in creating the PCOA file which contains close to 150 million change-of-address records for the past 4 years.
Merge/Purge
Duplicate names on your list are a waste of printing, postage and money. DMcleanse Merge/Purge service cleans up lists based on individual name, address, household or customized criteria.
All Merge/Purge work is done using state of the art software and matching logic. We have the ability to perform all work in house, thus providing you with fast turn-around and complete confidentially.
DSF2 ®
A big question facing mailers is how to prove that a given address is a valid address. DSF2 ® (Identifies Deliverable Addresses and Specific Addresses) is a data file that contains all domestic addresses serviced by the U.S. Postal Service®. Each address is a separate record on the file that conforms to all USPS® addressing standards.
The individual address records include ZIP + 4®, Carrier Route, Delivery Sequence, Delivery type and Seasonal Delivery information.
LACSLink ™
When you request a mailing list to be processed through LACSLink ™ you will receive:
• Address standardization on all input records
• New converted address when returned from LACSLink ™
Data Processing
Goldleaf Data offers many data processing services. The following list is not meant to be an exhaustive list, if you are looking for a service that's not listed, please give us a call -- chances are we can help!
• Mailing List Presort
• CASS Processing
• Demographic Information Append (Residential lists and Business lists)
• Case Conversion (to all upper case or from all upper to mixed case)
• Off Site List Maintenance and Fulfillment
• Secondary Address Append
